EA Games doing public service announcements?

[Renevent]

http://www.gametrailers.com/video/it...9#comments_top

I suppose the cause is good, but I dunno it's kinda weird. I'm not a person who vilifies companies but this just feels a little too...um...manufactured? Maybe they do care but part of me just feels it's all just a little dishonest and nothing but a positive PR campaign to change gamers perceptions about them (which haven't been very good over the past decade).

Still a good deed is a good deed I guess